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ABOUT US

PERSEVE is a clean and cruelty-free haircare brand creating affordable yet ultra luxurious salon-quality formulas. Our brand’s mission is to create prestige salon quality experiences with innovation + price-inclusivity at the core. Founded by mother-daughter duo, Hyeri and Olivia. Co-founder, Hyeri, has been a professional hairstylist in New York City for over 25 years specializing in creating proprietary haircare formulas and even created her own line of non-toxic keratin treatments.

AAPI WOMEN OWNED & FOUNDED

Founded by mother daughter duo — HYERI & OLIVIA

A NOTE FROM OUR FOUNDER

PERSEVE is a brand I founded with my partner in crime AKA my mama. After a personal experience with hair loss, I tried every haircare brand from high-end to drugstore to personalized products to help. But not much worked except a $30 shampoo. Trying to find an affordable alternative to the shampoo was almost impossible as most drugstore haircare lacked the luxurious, non-toxic formulas of prestige products. So my mom who is the queen of making magical formulas and a professional hairstylist of 25 years said 'I can make this better and cheaper.' I worked with her to create all our formulas with the most beneficial and unique ingredients. Traveling all the way to South Korea, we wanted to incorporate our East Asian roots by formulating everything in our home country with leading chemists and dermatologists. And with all that we truly highlight price inclusivity with an under $20 price point for the entire line.

— Olivia Bae, Co-Founder & CEO

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FORMULATED BY EXPERTS

Free of the leading toxic ingredients found in haircare

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OUR STANDARDS

PERSEVE is clean, cruelty-free, pH balanced and gluten free. Formulated with leading chemists and dermatologists in South Korea that focuses on haircare and scalp care on a skincare deep level. Our formulas are free of the leading toxic ingredients.

NO PARABENS

NO FORMALDEHYDE

NO PHTHALATE

NO PHOSPHATE

NO HARSH SULFATES

NO CYCLIC SILICONE

NO DEA

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