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pronounced /per-seev/

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Our Story

PERSEVE is a women-founded and minority-owned haircare brand by professional hairstylist, Hyeri Sung, and her daughter, Olivia. Our CEO and founder, Hyeri, has been a professional hairstylist in New York City for 25+ years. 

Suffering from intense hair loss due to the effects of covid — Our co-founder, Olivia, tried almost every haircare brand from high-end to drugstore to personalized products to help treat her sensitive scalp and hair loss, but not much worked except a $30 shampoo. Trying to find an affordable alternative to the shampoo was almost impossible as most drugstore haircare lacked the luxurious, non-toxic formulation of high-end products.

 

The mother-daughter duo sought out expert chemists in South Korea to formulate affordable, quality alternatives to our favorite high-end haircare products found at lux beauty retailers while keeping in mind the ultimate k-beauty standard, "respect your skin" — which in this case was our scalp. 

 

After two long years of testing, and A LOT of trial and error, PERSEVE officially launched in 2022.

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Our Standards

Our mission is to make premium haircare formulas accessible to everyone.

 

We are affordable, quality alternatives to high-end haircare found at luxury beauty retailers with haircare = self care at the core. Our products are non-toxic, free of the leading [7] toxic ingredients found in haircare products while being price-inclusive. Formulated in South Korea where animal testing is officially banned — Our products are cruelty free, pH balanced and gluten free.

 

Luxurious formulas full of hair-loving ingredients created to repair damage and to reduce hair loss, while protecting from harsh chemicals and environmental stressors. 

Our scalp + strands need 𝘑𝘜𝘚𝘛 as much care as the rest of our body to keep them healthy and strong so don't settle for that drugstore sh*t. Treat your scalp with luxurious, rich mom vibes without breaking the bank.

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Image by Rachel Cheng

Let's Be Real

NO

PARABEN

NO

HARSH SULFATES

NO

PHTHALATE

NO

SILICONE

NO

DEA

NO

FORMALDEYHDE

NO

PHOSPHATE

Treat your scalp with luxurious, rich mom vibes without breaking the bank

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