PERSEVE is a brand I founded with my partner in crime AKA my mama. After a personal experience with hair loss, I tried every haircare brand from high-end to drugstore to personalized products to help. But not much worked except a $30 shampoo. Trying to find an affordable alternative to the shampoo was almost impossible as most drugstore haircare lacked the luxurious, non-toxic formulas of prestige products. So my mom who is the queen of making magical formulas and a professional hairstylist of 25 years said 'I can make this better and cheaper.' I worked with her to create all our formulas with the most beneficial and unique ingredients. Traveling all the way to South Korea, we wanted to incorporate our East Asian roots by formulating everything in our home country with leading chemists and dermatologists. And with all that we truly highlight price inclusivity with an under $20 price point for the entire line.